This presentation guides business owners through the critical connection between understanding their company’s current value and strategically increasing it in preparation for a successful transaction — whether it’s a sale, merger, acquisition or succession. Cover the basics of how businesses are valued and what factors influence that valuation, then explore practical steps owners can take to enhance value, reduce risk and improve their company’s appeal to potential buyers or investors. The goal is to empower owners with the knowledge and tools needed to proactively manage value and approach any future transaction from a position of strength and clarity.