2019 Business and Industry Conference (13045)

Tuesday, November 19, 2019 - Wednesday, November 20, 2019 / Atlanta, GA

CPAs in business and industry have unique skills that go beyond finance and accounting; you help create the financial health of your business. Discuss technical and professional issues facing corporate CPAs, allowing you to think fast, respond quickly, and be aware of the many changes that lie ahead.

Live Stream Attendance Option: LS13045
The Business and Industry Conference also offers attendance through Live Stream. You can attend remotely, in real time, while saving on travel expenses. Click here to register for the Live Stream option.


Event Status: CLOSED – Please contact the CPE Department at 404-231-8676, Opt. 3 or 800-330-8889, Opt. 3 for additional assistance.

Event ID: #13045

CPE: 16.0 credits

Total Price: $500.00

Arm yourself with information and tools to stay on top of changing trends and issues to ensure your organization is at the forefront.

This conference is a paperless conference and all materials will be available electronically as PDFs. Materials will be available to download in advance and participants will receive an email when they are available. For more information on eMaterials visit ematerials.gscpa.org.
By attending this event, you are demonstrating your permission to allow your photo to be taken and published in GSCPA marketing, promotional and web materials.

Tuesday, November 19, 2019 & Wednesday, November 20, 2019

7:15 am-8:00 am
Registration /Continental Breakfast

8:00 am-8:05 am
Welcome and Announcements

8:05 am-8:55 am
A – State of Corporate Accounting/Economic Update Credits: 1.0 GN

John C. Robertson, PhD
Federal Reserve Bank of Atlanta , Atlanta, GA

Discuss the economic outlook for the region and the nation.

9:05 am-10:20am
B - FASB for Industry Update (A&A) Credits: 1.5 AA

Michael K. Cheng, CPA
Supervising Project Manager / Frazier & Deeter Foundation , Atlanta, GA

Receive an update on vital ongoing projects of the FASB, including a focus on private company standards-setting and recent activities of the Private Company Council.

C1 - Excel Deep Dive: Data Analysis (A&A) Credits: 1.5 AA

Chris Menard
Chris Menard Training , Stockbridge, GA

Covered in this deep dive Excel session will be PivotTables and slicers. Map charts and importing data from a website. The data types text and numbers will be covered, along with the new dynamic array functions.

C2 - International Tax Policy Credits: 1.5 GN

Simone Alting, LL.M., CPA
Schwartz International , Atlanta, GA

Despite budget constraints and critical vacancies, the IRS continues to target international issues and assert substantial penalties. Review the latest international issues, cases and rulings to stay updated on the ever-changing area. Areas of focus include FBAR violation, expanded foreign asset reporting duties, taxpayers who ceased participation in voluntary disclosure programs, implementation of FATCA weapons, deprivation of passports for tax debtors, automatic penalties for late information returns, compliance initiatives targeting foreign investors in U.S. rental property, foreign trusts, gifts to U.S. persons by expatriates and the new repatriation tax. 



D1 – Excel Tips to Set You Apart from the Pack Credits: 1.0 GN

Chris Menard
Chris Menard Training , Stockbridge, GA

Discuss keyboard shortcuts, the new Ideas features, Stock and Geography data types and tables.

12:45pm-1:35 pm
D2 - Leases: Key Changes and Common Challenges (A&A) Credits: 1.0 AA

Andrew McCown
LeaseQuery , Atlanta, GA

Review critical changes from prior guidance to new, including FASB 842, IFRS 16, and GASB 87, and discuss common challenges faced while adopting the new rules. A comprehensive example will highlight the impact the new standard will make on your balance sheet.

E - To Catch a Thief: A Game of Frauds (A&A) Credits: 3.0 AA

Raymond K. Cross, EA, MST, CPA
Owner / Account417, LLC. , Roswell, GA

This fast-paced fraud presentation uses forensic accounting and fraud techniques to detect and deter fraud. Receive tools to detect and preferably prevent fraud and learn the difference between negligence and fraud, the alarming rise of fraud across all industries, the statistics on who, what, when a fraudster strikes, and warning signals. Deterrence vs. detection will be fleshed out, and deterrence techniques unpacked. Review the science of determining whether your people have “propensity for fraud.”

7:15 am-8:00 am
Continental Breakfast/Registration


8:00 am-8:05 am
Welcome and Announcements

8:05 am-8:55 am
F - BEYOND 2020 Political, Economic and Tech Trends That Will Affect Your Company In The Next Three Years And The Actions You Should Take Credits: 1.0 GN

Gene Marks
The Marks Group, PC , Bala Cynwyd, PA

The most successful business executives, owners, managers and leaders have this one thing in common: they are always looking ahead. They’re executing their plans for the current year. However, now they’re thinking of the years to come. How will they navigate their company through potential economic downturns? What impact will the 2020 elections have on their company and industry? What investments should they be making? What technologies should they be considering? If you’re a business leader, then it’s your job also to be thinking ahead.

9:05 am-10:20am
G - Corporate Update: Federal and the Impact on Georgia Filings Credits: 1.5 GN

Arthur Auerbach, CPA, CGMA
owner / Arthur Auerbach CPA , Atlanta, GA

Items that will be covered include late depreciation changes for automobiles and ability to change election on Section 168 bonus. Cover late depreciation changes for automobiles and ability to change election on Section 168 bonus and discuss enforcement of the independent contractor versus employee situation, which has become an IRS campaign. Further, review the filing of Form 1099 MISC or Form 1099 NEC, the interpretation of the hosting ethics and how it affects tax work, increased enforcement of the ACA and making sure all forms and boxes are complete and a new campaign on foreign accounts including the recently started campaign regarding virtual currency.

H - Wayfair: A Year After the Supreme Court's Decision Credits: 1.5 GN

Patrick A. Tuley, CPA
Partner / shareholder / Porter Keadle Moore, LLC , Atlanta, GA

Nadine Adams
Porter Keadle Moore, LLC , Atlanta, GA

The Wayfair ruling has changed the landscape of state sales taxation, and with it brings on a flurry of changes and new activity across state jurisdictions as well as confusion to those affected. Take a look at the Wayfair Decision, how states have responded and how the decision impacts businesses. Also, they will be diving into all the unresolved questions the Wayfair case has brought.



I1 - No Risk = No Reward: Successful Risk Management (A&A) Credits: 1.5 AA

Jennifer Elder, CPA,CMA,CIA,CFF,CGMA
Business Learning Institute , Towson, MD

 Successful organizations “know when to hold’em and know when to fold’em” – when to take calculated risks. The risk from all directions – strategic, economic, market, suppliers, customers, workforce, political, regulatory, technological, social and environmental – bombards organizations. Not all risks are equal; how do you determine which risks to take, ones to ignore, and which to mitigate? Review tips and techniques for identifying risks (and opportunities), evaluating their severity and mitigating strategies.

I2 - Rethinking Performance: Turning Talent Into Performance Credits: 1.5 GN

Ashley Freeman
ADP , Atlanta, GA

Denise Biehl
ADP , Atlanta, GA

How are cutting-edge organizations increasing business success and growth with talent activation? These organizations aren’t just motivating their talent; they’re activating their talent to increase the ROI on their people investment. How do we create the conditions in which our people cand be at their best? How do we get them genuinely engaged in their roles at work? Discuss how to transform individual, natural talent into extraordinary performance and how to create a culture that develops better leaders, higher engagement and more performance. Review how performance and engagement happens or fails to occur on teams and how performance management comprises two distinct areas.

J1 - A Robot for Every Accountant: The Next Phase in Robotics Process Automation (RPA) Credits: 1.0 GN

Tolu Akin, CPA, IFRS, PMP

Robotics Process Automation (RPA) has come a long way since it was first adopted as a point solution by business process outsourcing companies to compensate for the diminishing yields of labor arbitrage extracted from offshoring. Since those early days, RPA has now become mainstream. A new spectrum of possibilities for RPA is rapidly emerging with the convergence of RPA and artificial intelligence. Cover a conceptual overview of RPA, review of contemporary use cases and insights into developing an RPA implementation roadmap.

J2 - Through the Looking Glass: Insightful Financial Analysis (A&A) Credits: 1.0 AA

Jennifer Elder, CPA,CMA,CIA,CFF,CGMA
Business Learning Institute , Towson, MD

Sure you’re an expert at crunching the numbers and analyzing results, but does your organization give your reports the respect they deserve? Learn how to get your leaders and managers to pay attention to you and what you have to say. Learn a six-step process to turn ho-hum analysis into insightful wisdom.

3:10 pm-4:25 pm
K1 - Identifying Cyber Risk and Risk Transfer Through Insurance (A&A) Credits: 1.5 AA

Sean Donahue
Beecher Carlson Insurance Services W 43rd St , New York, NY

With the increase in cyber attacks, cyber risk management has become a top business priority. Identify the use of data and technology and the financial risk associated with downtime or disclosure, which leads to the transfer of risk to a third party. 

3:10 pm-4:25 pm
K2 - Investment Outlook Credits: 1.5 GN

Dennis Covington
Capital Directions Investment Advisors, LLC , Atlanta, GA

Explore the current economic headwinds and tailwinds for investors. Identify the key ingredients to investor success and the evolution of how investors access the capital markets.

Conference Site

Cobb Energy Performing Arts Centre
2800 Cobb Galleria Pkwy
Atlanta, GA 30339



For more information about hotel reservations, please refer to the information tab.

Late Registration

$540 GSCPA Members, $640 Non-Members (after 11/16/2019)