Al Simon is President of Simon Inc., a sales training, coaching, and sales consulting company with training facilities in Norcross and Marietta, and is an authorized licensee of Sandler Training. Mr. Simon specializes in teaching business owners and sales professionals to be effective and consistent with their selling strategies, tactics, and attitudes. A regular columnist for the Gwinnett Business Journal, he also authors the "Simon Says" weekly sales tip. A 1977 graduate of Georgia Tech, Mr. Simon has 32 years of direct sales experience using many different sales strategies and approaches. Consistently the top performer in sales volume in his corporate career before starting Simon Inc., he has mastered the art of selling in both simple and complex sales cycles. Mr. Simon has also successfully managed salespeople in highly competitive, high-risk situations. Sandler Training is the world leader in sales performance training and coaching, and sales management training and coaching, with over 250 locations in 25 countries. Sandler-trained professionals have developed their skills and acumen in the world of person-to-person deal-making. They are productive and effective in keeping control of the sales deal while keeping and growing the trust level with their prospects and clients.