Ronald J. Baker started his CPA career in 1984 with KPMG in San Francisco. Today, he is the founder of VeraSage Institute and a radio talk-show host on the VoiceAmerica.com show: The Soul of Enterprise: Business in the Knowledge Economy. He's the author of seven best-selling books, including: The Firm of the Future; Pricing on Purpose; Measure What Matters to Customers; Mind Over Matter; Implementing Value Pricing; and The Soul of Enterprise, and has been on Accounting Today's Top 100 Most Influential People in the Profession 13 times, including being voted number three most influential in the profession.