Our organizations have activities and goals measured by data in business intelligence (BI) systems and data warehouses. Despite terabytes of historical data available, many organizations still manage using the same old after-the-fact metrics based on general ledger data. Discuss the use of business intelligence on your organization's digital exhaust – the avalanche of activity logs and audit trails created when you process transactions through your systems. Learn about business intelligence applications that can help you spot trends and market changes using the data your systems discard daily.