What's Hot in Accounting? 

Run A Business. Run Your Life.

Business runs CPAs. And CPAs run business. With positions like Chief Financial Officer. Managing Partner. President. CPAs run the show from Wall Street to Main Street. From international accounting firms to rock bands. From FBI to professional sports teams. From multinational corporations to dot-com start ups.

Your CPA certification will open doors to influential jobs that put you in control of your career and your life. In a public accounting firm, you might examine a company's financial records, provide business consulting services or develop a computer system to track sales. In a company, you might advise on how to increase profits or analyze future financing needs. In government, in teaching ... any way you slice it, as a CPA you've got juice.

Takin' Care Of Business!

This video features five young, successful CPAs in exciting careers ranging from an FBI Special Agent to Controller of the New York Jents.  Combining animation with real life profiles, this enlightening video uses a career day discussion as a backdrop for highlighting the CPA profession.  To view the video, you will need Real Player.

High Bandwidth Version - Takin' Care of Business! 

What's Hot in Accounting - Career Ideas

Assurance Services

In addition to traditional audit services, such as examining the annual reports of public companies, new exciting niche areas have increased the demand for the expertise of CPAs. The new services that CPAs provide include WebTrustSM/™, SysTrustSM, Performance View, and Eldercare. Here is a brief overview of these services:

WebTrust: CPAs conduct independent examinations of Internet-based systems that carry the professional equivalent of a financial statement audit. WebTrust is designed to build confidence among consumers and businesses purchasing goods and services over the internet.

SysTrust: CPAs test information systems to determine the degree of security and integrity provided by the system. SysTrust is designed to increase the comfort level provided to management by the systems that support a particular business or activity.

Performance View: CPAs identify a business' critical success factors so that they can be tracked over time and analyzed in order to assess the progress made in achieving specific goals and targets.

ElderCare: CPAs provide assurance services to children and family members that their elderly family members will have long-term care.

Consulting Services

Consulting Services

Individuals, businesses, financial Institutions, non-profit organizations and government agencies need CPAs to offer objective advice and assistance.

Information Technology (IT) Services

Exploding IT growth has created huge opportunities for CPAs with strong computer skills to design and implement advanced systems to fit an organization's needs.

Forensic Accounting

Also known as investigative accounting or fraud auditing, forensic accounting digs below accounting records, searching for evidence of criminal misconduct.

Environmental Accounting

With increasing resources focused on environmental issues, CPAs conduct audits and design systems to ensure compliance with environmental regulations. 

International Accounting

In today's global economy, CPAs with an understanding and mastery of international trade laws and regulations are in great demand.

Tax and Financial Planning

CPAs help individuals and companies with financial planning, investments, taxes, mergers and acquisitions and much more.