Industry-Specific Social Networking: Fad or Future?
Everyone is talking about social media. Is it worth the time and effort for a business to use it? Where is the ROI? On which sites should I spend my time? Are Facebook, Twitter, LinkedIn and increasingly, Google+ my best options?
We all know that social networking sites come and go. Some last for a stint then wither away (MySpace and Friendster anyone?) and others seem to be in it for the long haul. While each platform handles social networking in a slightly different way, they all accomplish pretty much the same thing. When it comes right down to it, each one allows you to interact with different people and companies and catch up on the latest news. But if you aren’t interested in the ‘different’ aspect and want something a little more targeted, there are plenty of social networking options from which to choose.
Industry-specific social networking sites are springing up on the Internet and they are gaining traction. Using LinkedIn for business networking is a great strategy, but you do have to wade through a lot of different updates and feeds to find things specific to your industry or navigate to your groups’ pages to see if anything new has popped up. Industry-specific social networking sites allow you to interact with professionals from your industry exclusively and are focused on news and events that affect your business directly.