The American Institute of Certified Public Accountants (AICPA), the state CPA societies and the Advertising Council hope millions of young, working Americans will Feed the Pig. Part of a new national public service campaign, Feed the Pig encourages young adults ages 25 to 34 to take control of their personal finances and adopt small savings steps to build a solid financial future. 

The campaign’s icon, Benjamin Bankes, is a piggy bank all grown up. Through a variety of media, the campaign’s call to action, Feed the Pig, reinforces the message for consumers to get reacquainted with their piggy banks and begin saving for long-term financial security.  

The Feed the Pig campaign builds on the success of 360 Degrees of Financial Literacy — the CPA profession’s pro bono effort to educate Americans of all ages on financial topics and wise money management. Visit www.360financialliteracy.org for information on this effort and additional tools and resources to manage your finances through every stage of life.  

Resources 

Find free financial information, articles and tools by visiting www.feedthepig.org. 

Nominated for the People’s Choice Podcast Awards, the Feed the Pig podcast series brings money saving tips directly to your ears. Visit http://feedthepig.podomatic.com/ to download. 

Visit www.feedthepig.org to sign up for free weekly savings tips directly to your e-mail inbox. 

Sign up for exclusive bi-monthly mobile phone payday alerts, and Benjamin will remind you when it’s time to Feed the Pig. Visit www.feedthepig.org to sign up. 

Become a friend of Benjamin Bankes and build a network of fellow Americans interested in building a secure financial future! Visit www.myspace.com/benjaminbankes.